About Rhetoric PR

As a boutique agency we genuinely care about our clients. From sending bottles of gin and donuts to our clients at Christmas we’re always thinking about our clients and how to get the best results.

We’re as passionate about your business thriving as you. We love getting you more impressions each month, more clicks, creating content that goes far, that brightens someone’s day and stories from your brand that shows your passion, pride and the value you offer to the world.

Rhetoric PR Pty Ltd is a strategic public relations firm in Adelaide specialising in advisory and implementation across media relations, digital marketing, social media management, influencer relations, copywriting and the creation of click-worthy content.
Sample of PR work by Rhetoric PR

About Rhetoric

Rhetoric is an award-winning PR agency, helping organisations increase exposure, gain trust, boost web traffic and build brands. From startups to government and across multiple complex sectors including finance, engineering and technology, Rhetoric teases out the best stories and engaging content for its large and diverse client base in Adelaide and interstate.

In 2016 the agency was commended as a national finalist at the PR Institute of Australia's Micro Agency of the Year category.

Rhetoric is a forward-thinking agency with a team who is hard working, professional, agile, has great creative energy and gets results.

Example reel of PR work

Our CEO

Jenny Hassam Rhetoric PR CEO

Jenny Hassam

Rhetoric PR CEO

Jenny Hassam is the CEO of Rhetoric PR, an award-winning PR Agency with a national footprint and a client back catalogue including Bow Wow Meow, Advantage Pharmacy, Pregnancy, Babies and Children’s Expo and Kitchen Warehouse.

She has fifteen years’ experience in strategic marketing, communications, stakeholder relations and PR built in London, Europe, USA and Australian markets.

Since moving to Adelaide, Australia she has worked in senior communications and Director roles for some of the biggest organisations in Australia including BAE Systems, Australian Red Cross and Professional Public Relations. She has served as a Board Member at Eddie Rice Camps and the ADMA.

She is an accredited and Professional Member of the PR Institute of Australia, has a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BSc (hons) from the University of Southampton in the UK.

Our Team

The Rhetoric team is a carefully hand-picked team who are the best at what they do and get the job done on time, to spec every time.

Our account managers, copywriters, graphic designers and digital marketers work behind the scenes to get quality content and work out the door.

PR Agency team

Team Work

Makes the Dream Work

Our Values

Our values are a core part of how we work on a day-to-day basis. The way we ‘do business’ with our media contacts, our clients and our partners is very important to us and is the reason why we’re a rapidly growing creative agency in Australia right now.

The values we live and breathe:

We are curious

  • We are ideas people
  • We love to learn
  • We ask questions and we listen
  • We dive into the detail to get the best stories.

We are action-takers

  • We are tenacious
  • We are persistent
  • We spend time on things which get results
  • We are speedy

We heart our clients

  • We are 100 per cent client-focussed
  • We service our clients to the highest level
  • We get ROI every time
  • We act with integrity

We are optimistic

  • We believe there are always opportunities around every corner
  • We are super enthusiastic
  • We talk to everyone with a smile on our face
  • We are friendly and have fun

We communicate

  • We pick up the phone
  • We celebrate success
  • We build rapport and relationships
  • We are responsive
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Chemist Discount Centre logo, PR client
AAAC logo, Rhetoric PR client
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Aravanis logo - PR client
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Ping logo of PR client
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Baxta pets public relations client
Click Love Grow social media marketing client
My Home Watch PR client
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AAAC logo, Rhetoric PR client
Chemist Discount Centre logo, PR client
My Home Watch PR client
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Click Love Grow social media marketing client
Aravanis logo - PR client
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Ping logo of PR client
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Baxta pets public relations client

TESTIMONIALS

Matthew Stead, CEO, Ping Services

As an agency Rhetoric surpass all expectations. From honest and insightful strategy and advice to proactively managing our marketing and communications to get results. I highly recommend them.

Rhetoric bring the professionalism, proactivity and creativity we look for when working with a content agency. A great working relationship. The work they have done has driven tonnes of business and really helped with business growth and communicating our message.

Matthew Stead, CEO, Ping Services

Greg Mattes, GM, Bow Wow Meow Insurance

Within six weeks they doubled our web traffic by gaining us high quality radio interviews and articles in city daily newspapers and online with high quality backlinks. The Rhetoric PR team surpassed our expectations and we’re super happy, thanks guys!

Greg Mattes, GM, Bow Wow Meow Insurance

Steven Kastrinakis, CEO, Advantage Group

Working with Rhetoric has been a total game changer for us. From managing our national public relations program to our social channels they’re an integral part of our team. These guys know their stuff, are great advisors and are an absolute pleasure to work with.

Steven Kastrinakis, CEO, Advantage Group

Sarah Leo, CEO, Resonate Consultants

Rhetoric are my pick for managing our B2B socials. They’re creative and responsive and know what works to get the results we’re looking for. They really care about our business and have taken the time to understand how we work and have worked in partnership to help us grow.

Sarah Leo, CEO, Resonate Consultants

Dane Meah, CEO, InfoTrust

The Rhetoric PR team quickly understood our company and are fast and fierce in tracking down PR opportunities and making them happen! The follow-though and reporting is great and the team’s positive energy and ability to hone in on the right story angle is second to none. Best PR money we could ever have spent.

Dane Meah, CEO, InfoTrust

Louise Hvala, CEO at Alifery Freelance Legal Experts & Gatehouse Legal Recruitment

I loved working with the Rhetoric team on our latest PR Campaign. They were a dream to work with and delivered on everything they said they would - the results were amazing!

Louise Hvala, CEO at Alifery Freelance Legal Experts & Gatehouse Legal Recruitment

Kaia Myers-Stewart, Communications Manager, Unbound

Rhetoric are absolute PR gurus and really brought Unbound to the next level after our brand changeover at the beginning of the year. Not only are they efficient, responsive, and receptive to lots of new ideas, they’re skilled writers who know how to shape content in alignment with the voice and identity of a brand.

Kaia Myers-Stewart, Communications Manager, Unbound

Louise Glendon, CEO, Click Love Grow

You are in such safe hands with Rhetoric. From creative brainstorming and strategy to implementation that gets results as an agency they’re slick, hard-working and joy to work with.

Louise Glendon, CEO, Click Love Grow

Sarah Batholmeusz, CEO, YouLegal

I engaged Rhetoric for three months when I was launching my first book. The week of the media campaign going live I was interviewed by Australian Financial Review and The Australian and the coverage didn’t stop there.

The campaign got 24 media hits overall, including exclusive articles featured across business, legal and business women’s media. Off the back off one well-placed article I was even approached by a potential investor. I was blown away by what the team achieved in that time and have been recommending ever since!

Sarah Batholmeusz, CEO, YouLegal

Dr Aifric Boylan, CEO, Qoctor

We’ve worked with Rhetoric for years with astounding results from news pieces on viral websites, Business Insider and Mashable to securing coverage on Channel 9 and Channel 10. The team are always coming up with creative new ideas, are strategic and work quickly to get new content out across multiple platforms. They’re a dream team.

Dr Aifric Boylan, CEO, Qoctor