Media

In challenging times businesses need to carve out and showcase their expertiseeven more in today’s overcrowded, and overwhelmed, marketplaces.

When your competitors are getting key placements on top media sites, are bombarding your target audience with slick professional marketing and winning more clients its time to up your game!

A steady stream of referrals, leads and traffic to your website is a must for companies who are not only looking to grow but who are recession-proofing.

At Rhetoric, we are ALL about getting you the profile you deserve for all the hard work you and your team put in day to day. It’s a massive motivator and team engagement tool when high profile outlets are talking about you.

We get our clients opportunities, from TV interviews to photo ops, becoming a regular contributor for national outlets to new partnership opportunities.

Whether you’re launching a new startup, product or service or keen to do something more long term to build traction and brand salience we can help you get to that next level easily.

Investing time into getting maximum exposure, traffic and sales for your brand, but take a shortcut and use experts from the get-go. Rhetoric are senior advisors and do-ers that will help you achieve this goal.

We can work with you in two ways; on a low-cost retainer each month or a high impact, high-touch and short-term media campaign. Both have their advantages and it will often dependent on a number of factors which we can discuss in your exploratory call.

The Media Campaign

1 hr interview with you to find an angle, audience and story we will lead with

create a media release with your full sign off
create a fully customised media list to hit your target market with over 100 influential media contacts
send out individual personalised emails on launch date
follow-up phone pitches to ten preferred media outlets to secure coverage
handle all media liaison, including follow ups, interviews and photo shoots
share story through entrepreneur networks (2,000+) and through social media channels
respond to relevant media call-outs over the lifetime of the campaign (1 month approx)
deliver a full media wrap-up
advise, edit, proof and support in the writing of any articles off the back of the campaign
hold your hand through-out (naw!)

For consumer brands looking for influencer engagement

as part of, or separate to, your public relations spend, click here for our work in this space, so fun!

The Media Campaign

The Retainer

The Retainer

For businesses and entrepreneurs who are looking to get visibility for their company and assert dominance in the marketplace over the long term this package is for you. This isn’t your short sharp, ‘I’ve got something to announce’ package,

this is your thought-leadership, brand building package.

Our retainers are a full-service offering where we not only consistently pitch your company to the top media outlets and keep an eye out for media call-outs for you daily, we can also tailor a full custom offering which could include looking at speaker engagements, award entries, social media management and content writing.

We can do this extremely cost-effectively, with senior level support at your beck and call.

You will receive:

a full tailor-made PR strategy
media hits every month in trade/consumer, national or state-based press
response to media call-outs done for you
articles written for you
consumer and trade media contacted every month on your behalf
media releases sent out to hundreds of relevant contacts in your sector and to your target market
monthly phone/skype sessions with us
handle all media liaison, answer relevant media call outs and pre-briefs prior to interviews

We can also tailor any other services around your needs

from speaking engagements to award entries, social media strategy to partner liaison we can do it all, just hit us up and we’ll go from there

You Will Receive:

We do it all for you and give our expert advice every step of the way

to elevate your brand impactfully, while positioning you as the experts that the media come to when they’re looking for stories in your sector.

This is an extremely effective way of positioning your company and showing consistently what you do ensuring you’re top of mind when clients are looking for someone in your sector.

Drop our CEO, Jen, an email at

and we can send over our packages and what we can do for you.

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Chemist Discount Centre logo, PR client
AAAC logo, Rhetoric PR client
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Aravanis logo - PR client
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Ping logo of PR client
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Baxta pets public relations client
Click Love Grow social media marketing client
My Home Watch PR client
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AAAC logo, Rhetoric PR client
Chemist Discount Centre logo, PR client
My Home Watch PR client
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Click Love Grow social media marketing client
Aravanis logo - PR client
Design3 2
Ping logo of PR client
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Baxta pets public relations client

TESTIMONIALS

Matthew Stead, CEO, Ping Services

As an agency Rhetoric surpass all expectations. From honest and insightful strategy and advice to proactively managing our marketing and communications to get results. I highly recommend them.

Rhetoric bring the professionalism, proactivity and creativity we look for when working with a content agency. A great working relationship. The work they have done has driven tonnes of business and really helped with business growth and communicating our message.

Matthew Stead, CEO, Ping Services

Greg Mattes, GM, Bow Wow Meow Insurance

Within six weeks they doubled our web traffic by gaining us high quality radio interviews and articles in city daily newspapers and online with high quality backlinks. The Rhetoric PR team surpassed our expectations and we’re super happy, thanks guys!

Greg Mattes, GM, Bow Wow Meow Insurance

Steven Kastrinakis, CEO, Advantage Group

Working with Rhetoric has been a total game changer for us. From managing our national public relations program to our social channels they’re an integral part of our team. These guys know their stuff, are great advisors and are an absolute pleasure to work with.

Steven Kastrinakis, CEO, Advantage Group

Sarah Leo, CEO, Resonate Consultants

Rhetoric are my pick for managing our B2B socials. They’re creative and responsive and know what works to get the results we’re looking for. They really care about our business and have taken the time to understand how we work and have worked in partnership to help us grow.

Sarah Leo, CEO, Resonate Consultants

Dane Meah, CEO, InfoTrust

The Rhetoric PR team quickly understood our company and are fast and fierce in tracking down PR opportunities and making them happen! The follow-though and reporting is great and the team’s positive energy and ability to hone in on the right story angle is second to none. Best PR money we could ever have spent.

Dane Meah, CEO, InfoTrust

Louise Hvala, CEO at Alifery Freelance Legal Experts & Gatehouse Legal Recruitment

I loved working with the Rhetoric team on our latest PR Campaign. They were a dream to work with and delivered on everything they said they would - the results were amazing!

Louise Hvala, CEO at Alifery Freelance Legal Experts & Gatehouse Legal Recruitment

Kaia Myers-Stewart, Communications Manager, Unbound

Rhetoric are absolute PR gurus and really brought Unbound to the next level after our brand changeover at the beginning of the year. Not only are they efficient, responsive, and receptive to lots of new ideas, they’re skilled writers who know how to shape content in alignment with the voice and identity of a brand.

Kaia Myers-Stewart, Communications Manager, Unbound

Louise Glendon, CEO, Click Love Grow

You are in such safe hands with Rhetoric. From creative brainstorming and strategy to implementation that gets results as an agency they’re slick, hard-working and joy to work with.

Louise Glendon, CEO, Click Love Grow

Sarah Batholmeusz, CEO, YouLegal

I engaged Rhetoric for three months when I was launching my first book. The week of the media campaign going live I was interviewed by Australian Financial Review and The Australian and the coverage didn’t stop there.

The campaign got 24 media hits overall, including exclusive articles featured across business, legal and business women’s media. Off the back off one well-placed article I was even approached by a potential investor. I was blown away by what the team achieved in that time and have been recommending ever since!

Sarah Batholmeusz, CEO, YouLegal

Dr Aifric Boylan, CEO, Qoctor

We’ve worked with Rhetoric for years with astounding results from news pieces on viral websites, Business Insider and Mashable to securing coverage on Channel 9 and Channel 10. The team are always coming up with creative new ideas, are strategic and work quickly to get new content out across multiple platforms. They’re a dream team.

Dr Aifric Boylan, CEO, Qoctor