Female-focussed brand wanted to grow their audience and brand awareness in Australia. Rhetoric pitched an integrated social PR campaign aimed at engaging the target market for Click Love Grow.
Summer Love-In
Idea & Scope
Build a cause-related campaign to inspire women to think differently about themselves and how they look in photography using a multi-channel strategy.
Execution
With multiple elements Rhetoric worked on a strategy and project plan co-ordinating social media strategy, execution with a PR element and user generated content.
The campaign’s aim was to encourage women to post a pic of themselves via their preferred social channel saying which their favourite part of their body was while ramping up engagement, page likes and generating media coverage.
We wanted to inspire women – who often focus on the negative aspects of their bodies – and flip the narrative, with Click Love Grow popping into their newsfeeds to remind us all to think positively and inspire others to do so too.
Results
Ten media hits in consumer titles including Child magazine and Latte Life distributed across metro Sydney. Articles in key target media identified in strategy stage aimed at mums.
User generated content meant that the campaign achieved over 100k impressions across Facebook and Instagram.
TESTIMONIAL
Lou Glendon
Click Love Grow, offer beautiful online photography courses for women who want to feel confident with their cameras, and take gorgeous photos of their family, kids and everyday adventures.
clicklovegrow.com